9 Best AI For Automating Content Repurposing

Content marketers spend an average of 82% of their workweek creating and distributing content. That’s a lot of time! Imagine cutting that in half while doubling your output. The best AI for automating content repurposing makes this possible by taking your existing content and transforming it into multiple formats for different platforms. I’ve tested dozens of tools and narrowed down the 9 best options that’ll help you work smarter, not harder.

Repurpose.io

Repurpose.io stands out as one of the best AI for automating content repurposing, especially for those working with video and audio content. This powerful tool excels at distributing your content across multiple platforms automatically.

Key Features:

• Automated workflows: Set up systems that automatically repurpose and distribute your content without manual intervention
• Video resizing: Quickly adapt videos to fit different platform requirements (horizontal for YouTube, vertical for TikTok, etc.)
• Cross-platform support: Automatically adjusts content for platforms like Instagram, YouTube, LinkedIn, and TikTok
• Custom templates: Access a library of templates you can customize to match your brand

Pricing:

• Content Marketer plan: $35/month (supports up to 5 of each social media channel)
• Agency plan: $149/month (supports up to 20 of each social media channel)

Best For:

Podcasters, video creators, and marketers who want to streamline their content distribution across multiple platforms.

Pros:

• Saves significant time on manual content distribution
• Handles format requirements for different platforms automatically
• Excellent for podcast and video repurposing

Cons:

• Primarily focused on audio/video content rather than text
• Higher price point compared to some alternatives

Repurpose.io makes it super easy to take one piece of content and spread it everywhere your audience hangs out. We love how it handles all the technical stuff like video sizing and formatting, so you don’t have to worry about the details.

MeetEdgar

MeetEdgar is a social media management tool that goes beyond scheduling by helping you repurpose blog content for social media automatically.

Key Features:

• Content scanning: Automatically scans your blog posts to create social media updates
• Platform optimization: Creates different posts optimized for each social channel
• Automated scheduling: Intelligently schedules posts for optimal engagement
• Content library: Builds a library of your content for easy reuse

Pricing:

• $29.99/month

Best For:

Bloggers, small businesses, and content marketers who want to maximize their blog content across social media.

Pros:

• Affordable pricing for small businesses
• Easy to set up and use
• Saves time on social media content creation

Cons:

• Limited to text-based repurposing
• Fewer advanced features compared to some alternatives

MeetEdgar is perfect if you’re cranking out blog content but struggling to promote it effectively. It’ll take your blog posts and turn them into engaging social media content without you having to lift a finger. Pretty neat, right?

Automata

Automata is an AI powerhouse that supports over 150 input/output combinations for content repurposing. This versatility makes it one of the best AI for automating content repurposing across multiple formats.

Key Features:

• 150+ content combinations: Transform content between numerous formats (blog to social, video to blog, etc.)
• AI-powered suggestions: Get recommendations on how to best repurpose your content
• Automated workflows: Handle content repurposing from start to finish
• Searchable content database: Build a searchable library of all your marketing content

Pricing:

• Light Repurposer: $3/credit (pay-as-you-go)
• Power Repurposer: $49/month (includes 50 credits/month, additional credits at $1 each)

Best For:

Businesses and marketing teams that need to create and distribute content across multiple channels in different formats.

Pros:

• Extremely versatile with many input/output options
• AI suggestions help optimize content for different platforms
• Searchable content database helps uncover old content to repurpose

Cons:

• Credit-based system might be confusing for some users
• Learning curve due to the many features

Automata is like having a content transformation factory at your fingertips. With so many ways to repurpose your content, you’ll never run out of ideas or formats. We’ve found it especially useful for turning long-form content into bite-sized pieces for social media.

Canva

While many know Canva as a design tool, it’s actually one of the best AI for automating content repurposing when it comes to visual content.

Key Features:

• Magic Resize: Automatically resize designs for different platforms
• Magic Write: AI-powered tool to generate captions and social posts
• Template library: Hundreds of templates for quick content repurposing
• Brand Kit: Store your brand assets for consistent repurposing

Pricing:

• Free plan (limited features)
• Canva Pro: $14.99/month (for one person)
• Canva for Teams: $29.99/month (up to 5 users)
• Enterprise: Custom pricing

Best For:

Visual content creators, marketers who need to maintain brand consistency across platforms, and teams collaborating on content.

Pros:

• Intuitive drag-and-drop interface
• Excellent for maintaining brand consistency
• Affordable pricing with a useful free tier
• No design experience needed

Cons:

• Primarily focused on visual content repurposing
• Some advanced features only available on paid plans

Canva’s Magic Resize feature is a game-changer for repurposing visual content. Create something once, then with literally one click, adapt it for Instagram, Facebook, your blog, and more. It’s saved us countless hours of design work!

Munch

Munch is an AI-powered tool specifically designed for repurposing long-form video content into short-form video clips.

Key Features:

• AI clip identification: Automatically identifies the most engaging moments in your videos
• Automated video repurposing: Transforms long videos into short clips optimized for social media
• Automated subtitles: Generates subtitles in over 15 languages
• Social trend insights: Uses data from social media trends to optimize content

Pricing:

• Pro plan: $49/month (200 monthly upload minutes)
• Elite plan: $116/month (500 monthly upload minutes)
• Ultimate plan: $220/month (1000 monthly upload minutes)
• Free trial available with 20 minutes of upload time

Best For:

Video creators, podcasters, and marketers who want to get more mileage out of their long-form video content.

Pros:

• Saves hours of manual video editing
• AI identifies the most engaging clips automatically
• Optimizes content based on social media trends
• Multilingual subtitle support

Cons:

• Focused exclusively on video content
• Higher price point for heavy users

Munch is a lifesaver if you’re creating long-form video content like interviews, webinars, or podcasts. Instead of manually searching for the best moments, Munch’s AI does it for you and packages them up as perfect social media clips. It’s like having a video editor who works 24/7!

2short.ai

2short.ai specializes in analyzing video content to identify the most engaging parts and turn them into short clips for social media.

Key Features:

• AI video analysis: Identifies the most engaging parts of your videos
• Animated subtitles: Adds eye-catching subtitles to your clips
• Branded overlays: Adds your logo and branding elements
• Facial tracking: Keeps speakers centered in the frame

Pricing:

• Free Starter plan: 15 minutes of AI video analysis per month
• Lite: $9.90/month
• Pro: $19.90/month
• Premium: $49.90/month

Best For:

Content creators who want to repurpose video content for social media with minimal effort.

Pros:

• All features available on every plan (only minutes differ)
• Affordable entry point with free plan
• Facial tracking feature is excellent for interview content
• Supports various aspect ratios for different platforms

Cons:

• Limited to video content repurposing
• Free plan quite limited in terms of minutes

What makes 2short.ai stand out is how it handles the technical aspects of video repurposing. The facial tracking feature is particularly impressive-it keeps your subject perfectly centered even when converting horizontal videos to vertical formats for platforms like TikTok or Instagram Reels.

Unifire

Unifire focuses on repurposing text-based formats, turning text, audio, or video content into newsletters, blog posts, LinkedIn posts, or tweets.

Key Features:

• Template-based repurposing: Uses templates instead of prompts for easier content transformation
• Unlimited team collaboration: No restrictions on team members per account
• AI transcription: Transcribes video or podcast content
• Custom instructions: Add specific guidelines for how you want content repurposed

Pricing:

• Starter: $16 per user per month (2 hours and 300,000 characters upload limit)
• Premium: $28 per user per month (10 hours and 1 million character upload limit)
• Business: $199 per month (unlimited uploads and team members)
• 14-day free trial available

Best For:

Content teams that need to repurpose content across various text-based formats and platforms.

Pros:

• Excellent for collaborative teams
• Template approach makes repurposing more consistent
• Transcription tool saves time
• Unlimited team members on Business plan

Cons:

• Limited to text-based repurposing
• Upload limits on lower-tier plans

Unifire takes a different approach with its template-based system instead of relying solely on prompts. This makes the output more consistent and on-brand, which we’ve found super helpful when multiple team members are involved in content creation.

Content Drips

Content Drips is primarily a design tool for social media posts that includes the ability to automatically repurpose text content into on-brand carousel posts.

Key Features:

• Carousel templates: Ready-made templates for LinkedIn and Instagram carousels
• Automatic design fixes: Automatically adjusts designs for optimal appearance
• Brand kit integration: Customizes templates based on your brand assets
• Text-to-carousel conversion: Transforms blog posts or Twitter threads into carousel posts

Pricing:

• Free: 1 user, basic templates, 1 brand kit, limited features
• Starter: $15/month (2 users, all templates, 3 brand kits, 2000 AI credits)
• Pro: $26/month (unlimited users, unlimited brands, 8000 AI credits)

Best For:

Social media marketers who want to repurpose text content into visually appealing carousel posts.

Pros:

• Affordable pricing
• Easy to use
• Focuses on a specific type of repurposing (carousels) and does it well
• Good for teams with the unlimited users option on Pro plan

Cons:

• Limited to carousel-type content
• Not as versatile as some other tools

Content Drips fills a specific niche-turning text content into those engaging carousel posts that perform so well on LinkedIn and Instagram. If that’s a key part of your strategy, this tool is a no-brainer. We’ve seen our engagement rates jump significantly since using it for our thought leadership content.

Synthesia

Synthesia takes content repurposing to the next level by enabling users to create AI-generated videos from text content.

Key Features:

• Text-to-video conversion: Transform written content into video presentations
• AI avatars: Choose from various realistic AI presenters
• Multiple languages: Support for 120+ languages
• Customizable templates: Adapt videos to match your brand

Pricing:

• Personal: $29/month
• Business: Custom pricing
• Enterprise: Custom pricing

Best For:

Content creators who want to repurpose text content into engaging video presentations without appearing on camera themselves.

Pros:

• Creates professional-looking videos from text
• No video equipment or filming needed
• Multilingual support expands content reach
• Time-efficient way to create video content

Cons:

• AI avatars, while good, don’t replace the authenticity of real people
• Limited customization on lower-tier plans

Synthesia is perfect for those days when you’ve got great content but don’t feel like getting on camera. Just paste your blog post or script, select an AI avatar, and boom-you’ve got a video ready to share. It’s like having a production team in your pocket!

Comparison Of The Best AI For Automating Content Repurposing

Finding the best AI for automating content repurposing doesn’t mean you need to use just one tool. Many content creators mix and match based on their specific needs. For instance, we use Canva for visual content, Repurpose.io for our podcast, and Automata for blog repurposing.

The key is to identify which parts of your content workflow take the most time and find the tool that automates that specific pain point. Start with one tool, master it, then expand your toolkit as needed.