12 Best AI-powered Ad Copywriting Tools For Marketers To Try

Did you know that marketers spend an average of 82% of their workweek creating content? That’s over 32 hours of precious time! When I discovered this stat, I immediately began searching for solutions to reclaim my schedule. My journey led me to explore the best AI-powered ad copywriting tools for marketers, and the results have been nothing short of revolutionary. These intelligent platforms have slashed my content creation time while maintaining-and often improving-the quality of my ad copy.

Jasper

Jasper stands at the forefront of AI copywriting tools, and it’s easy to see why. Built specifically with marketers in mind, this powerhouse delivers exceptional ad copy across multiple formats.

Key Features:

• 50+ templates designed specifically for ad creation
• Brand voice customization that learns your style
• Ad Copy Generator for multiple platforms (Google, Facebook, Instagram, LinkedIn)
• Chrome extension for writing anywhere online

Pricing:

Jasper starts at $49 per month with a 7-day free trial. This gets you access to their core features, while their higher-tier plans unlock more advanced capabilities.

Pros:

• Exceptionally high-quality output that rarely sounds AI-generated
• Intuitive interface that’s easy to navigate
• Learns your brand voice over time
• Regular updates with new features

Cons:

• Higher price point than some competitors
• Can take time to master all features
• Occasional repetition in longer outputs

Best For:

I’ve found Jasper particularly effective for creating ad copy and slogans. The platform excels at generating compelling hooks and calls-to-action that drive conversions. If you’re running campaigns across multiple platforms, Jasper’s ability to adapt to different ad formats is invaluable.

What sets Jasper apart is its understanding of marketing psychology. The AI doesn’t just string words together-it creates persuasive copy that targets customer pain points and motivations. For marketers who need high-volume, high-quality ad copy, Jasper is worth every penny.

Copy.ai

When I first discovered Copy.ai, I was blown away by its intuitive interface and versatility. This AI copywriting tool has become a staple in my marketing toolkit, especially for quick-turnaround projects.

Key Features:

• Chat-based interface for natural interaction
• Brand voice training capabilities
• Multi-language support for global campaigns
• Specialized tools for product descriptions and landing pages

Pricing:

Copy.ai offers a limited free plan, with paid plans starting at $49 per month. Their Advanced plan at $249 per month includes workflow automation features ideal for marketing teams.

Pros:

• User-friendly interface that requires minimal learning curve
• Excellent for brainstorming multiple ad angles quickly
• Strong performance for short-form marketing copy
• Brand voice training ensures consistency

Cons:

• Limited research capabilities for fact-checking
• Chat interface doesn’t allow editing inputs (requires starting over)
• Customer support can be slow to respond

Best For:

I’ve found Copy.ai particularly valuable for creating product descriptions, social media captions, and quick ad variations. Its strength lies in generating multiple creative approaches to the same product or service, giving you plenty of options to test.

The platform’s ability to train on your brand voice means your ad copy maintains consistency across campaigns. For marketers who need to produce a high volume of short-form content across different channels, Copy.ai delivers impressive results with minimal effort.

Writesonic

Writesonic has carved out a unique position among AI copywriting tools by focusing on both quality and SEO optimization-a combination that’s particularly valuable for digital marketers.

Key Features:

• Specialized templates for Google Ads and social media
• SEO-focused content generation
• Product description generator
• Landing page copy creation

Pricing:

Writesonic offers flexible pricing based on usage, with plans starting around $15 per month. Their business plans include more advanced features for marketing teams.

Pros:

• Integrates SEO optimization into copywriting
• Good balance of creativity and conversion focus
• Effective for content marketers needing both blog and ad content
• Regular updates with new features

Cons:

• Copy can sometimes lack personality without customization
• Less focused on conversion frameworks than some competitors
• Interface isn’t as intuitive as some other tools

Best For:

I’ve had great success using Writesonic for SEO-focused marketing campaigns. The tool excels at creating Google Ads that balance keyword optimization with compelling messaging. It’s also effective for product descriptions that need to both rank well and convert visitors.

For marketers who wear multiple hats-handling both content marketing and ad creation-Writesonic offers a versatile solution that bridges both worlds. The platform’s ability to generate SEO-friendly ad copy makes it particularly valuable for digital marketers focused on organic and paid search performance.

LeadScripts

Unlike general AI writing tools, LeadScripts was built specifically for conversion-focused marketers. This specialization makes it a powerhouse for creating ad copy that drives action.

Key Features:

• 1,000+ pre-built marketing scripts and frameworks
• Built-in conversion frameworks (PAS, AIDA, 4P)
• Funnel-specific copy generation
• Ad copy templates for various platforms

Pricing:

LeadScripts offers subscription plans starting around $67 per month, with occasional lifetime deals for marketers who prefer one-time purchases.

Pros:

• Built around proven marketing frameworks
• Focuses on conversion psychology
• Excellent for full-funnel marketing campaigns
• Specialized for direct response copywriting

Cons:

• Less versatile for general content creation
• Steeper learning curve than some competitors
• More expensive than some general AI writing tools

Best For:

I rely on LeadScripts when creating comprehensive marketing funnels. The platform excels at generating cohesive copy across different touchpoints-from initial ads to landing pages and email sequences.

What makes LeadScripts stand out is its deep integration of proven copywriting frameworks. Rather than just generating text, it structures copy according to time-tested formulas that drive conversions. For marketers focused on direct response and sales, LeadScripts delivers exceptional value despite its higher price point.

Hoppy Copy

Hoppy Copy has emerged as a specialized AI copywriting tool focused primarily on email marketing, but its capabilities extend to ad copy as well, particularly for email-driven campaigns.

Key Features:

• Email-specific AI copywriting
• Chat interface for refining copy
• Ready-to-use email templates adaptable for ads
• Brand voice customization

Pricing:

Hoppy Copy starts at $49 per user per month for their Starter plan, with Pro plans at $99 for up to 3 users, and Scale plans at $249 for 10 users.

Pros:

• Specialization in email marketing copy translates well to email ads
• Chat feature allows real-time refinement of copy
• Strong template library for different marketing scenarios
• Brand voice customization ensures consistency

Cons:

• Primary focus on email limits versatility for some ad platforms
• Platform times out and loses progress if left idle
• Higher price point for specialized functionality

Best For:

I find Hoppy Copy particularly valuable for email-driven marketing campaigns. If your advertising strategy includes email newsletters, automated sequences, or promotional campaigns, Hoppy Copy’s specialized AI delivers exceptional results.

The platform’s ability to chat with your draft and adjust tone or expand sections makes it easy to refine ad copy until it perfectly matches your vision. For marketers heavily invested in email as an advertising channel, Hoppy Copy’s specialization justifies its premium pricing.

Rytr

Rytr has gained popularity as an affordable yet powerful AI copywriting tool that delivers impressive results for ad creation.

Key Features:

• 30+ templates including ad-specific formats
• Multiple tone options for different brand voices
• Use case-specific generation (including ads)
• Plagiarism checker for originality

Pricing:

Rytr offers a free plan with limited usage, a $9/month plan for individual marketers, and a $29/month unlimited plan for teams.

Pros:

• Extremely budget-friendly compared to competitors
• User-friendly interface with minimal learning curve
• Good quality output for the price point
• Regular updates with new features

Cons:

• Less sophisticated than premium alternatives
• Limited customization options
• Occasional repetition in outputs

Best For:

I recommend Rytr for seasonal promotional ad writing and small business marketers with limited budgets. The platform delivers solid ad copy that, while sometimes requiring more editing than premium tools, provides excellent value for its price point.

Rytr’s strength lies in its simplicity and affordability. For marketers who need to create a moderate volume of ad copy without breaking the bank, Rytr offers a compelling balance of quality and cost-effectiveness. It’s particularly useful for social media ads and short-form promotional content.

Semrush AI Social Content Generator

The Semrush AI Social Content Generator takes a unique approach by combining Semrush’s SEO expertise with AI copywriting specifically for social media advertising.

Key Features:

• Integration with Semrush’s SEO tools
• Platform-specific social media ad generation
• Competitor analysis for ad positioning
• Keyword integration for searchable social content

Pricing:

The Semrush AI Social Content Generator starts at $35 per month with a 7-day free trial, though full access to Semrush’s suite requires higher-tier plans.

Pros:

• Seamless integration with SEO research
• Platform-specific optimization for social channels
• Data-driven approach to ad creation
• Regular updates based on platform algorithm changes

Cons:

• Requires Semrush subscription for full functionality
• More focused on social than other ad platforms
• Steeper learning curve for Semrush newcomers

Best For:

I’ve found the Semrush AI Social Content Generator invaluable for creating data-informed social media ads. The tool excels at incorporating relevant keywords and trending topics into social ad copy, increasing both visibility and engagement.

For marketers who already use Semrush for SEO, adding the AI Social Content Generator creates powerful synergy between organic and paid social strategies. The platform’s ability to analyze competitor social ads also provides strategic insights that can inform more effective copywriting.

Simplified

Simplified takes an all-in-one approach to marketing content creation, with its AI copywriting tool being particularly effective for ad creation across multiple platforms.

Key Features:

• Combined design and copywriting platform
• Keyword integration capabilities
• Multi-platform ad templates
• Team collaboration features

Pricing:

Simplified offers a free plan with limited features, with paid plans starting at $12 per month for individuals and $24 per month for small teams.

Pros:

• Integrates copywriting with design elements
• Excellent for creating cohesive ad campaigns
• Strong keyword integration capabilities
• Affordable pricing structure

Cons:

• Jack-of-all-trades approach means less specialization
• Quality varies across different ad formats
• Interface can feel cluttered with multiple features

Best For:

I rely on Simplified when creating integrated ad campaigns that require both copy and visual elements. The platform excels at generating keyword-rich ad copy that aligns seamlessly with design elements, creating cohesive campaigns across multiple channels.

For marketers who handle both copywriting and design aspects of advertising, Simplified offers a streamlined workflow that eliminates the need to switch between multiple tools. Its collaborative features also make it ideal for marketing teams working together on ad campaigns.

Copysmith

Copysmith has established itself as a reliable AI copywriting tool with particular strengths in e-commerce and product advertising.

Key Features:

• Specialized in product descriptions and ad copy
• Bulk generation capabilities for large campaigns
• Call-to-action generator
• Integration with e-commerce platforms

Pricing:

Copysmith starts at around $19 per month for individuals, with team plans available at higher price points. Enterprise solutions are available for large-scale needs.

Pros:

• Excellent for crafting persuasive CTAs
• Strong performance for product-focused advertising
• Bulk generation saves time on large campaigns
• E-commerce integrations streamline workflow

Cons:

• Less versatile for non-product marketing
• Interface isn’t as intuitive as some competitors
• Limited tone variations compared to some tools

Best For:

I’ve found Copysmith particularly effective for crafting persuasive call-to-action statements and product-focused advertising. The platform excels at generating compelling product descriptions that highlight benefits and features in a conversion-focused way.

For e-commerce marketers and businesses with large product catalogs, Copysmith’s bulk generation capabilities provide tremendous time savings. The platform’s understanding of product marketing principles makes it especially valuable for creating ads that drive sales and conversions.

QuillBot

While primarily known as a paraphrasing tool, QuillBot has evolved to become a valuable asset for ad copywriting, particularly for refining and optimizing existing copy.

Key Features:

• Advanced paraphrasing capabilities
• Multiple tone and style options
• Grammar and readability enhancement
• Plagiarism checker for originality

Pricing:

QuillBot offers a free plan with basic features, with premium plans starting at $9.95 per month offering unlimited paraphrasing and additional features.

Pros:

• Excellent for refining and improving existing ad copy
• Multiple paraphrasing modes for different tones
• Affordable pricing structure
• Improves readability and impact

Cons:

• Not designed for generating copy from scratch
• Limited to text refinement rather than creation
• Less marketing-specific than dedicated ad tools

Best For:

I turn to QuillBot when I need to rewrite and enhance existing ad copy. The tool excels at transforming mediocre copy into compelling messaging while maintaining the core information and improving readability.

For marketers who already have draft copy or want to repurpose existing content for new ad campaigns, QuillBot offers an efficient way to create fresh variations without starting from scratch. Its affordability also makes it accessible to marketers with limited budgets.

ChatGPT

ChatGPT from OpenAI has revolutionized AI writing across all domains, including ad copywriting, with its conversational interface and powerful language capabilities.

Key Features:

• Conversational interface for natural interaction
• Versatile prompt-based generation
• Ability to refine and iterate on copy
• Context retention for complex projects

Pricing:

ChatGPT offers a free plan with access to older models, while ChatGPT Plus costs $20 per month and provides access to the latest models and features.

Pros:

• Extremely versatile for various ad formats
• Excellent for brainstorming and ideation
• Ability to provide feedback on existing copy
• Regular model improvements

Cons:

• Less specialized for marketing than dedicated tools
• Requires strong prompting skills for best results
• No built-in marketing templates or frameworks
• Limited brand voice customization

Best For:

I use ChatGPT primarily for getting feedback on my ad copy and for initial brainstorming. The platform excels at generating creative angles and approaches that might not occur to human copywriters.

For marketers comfortable with crafting effective prompts, ChatGPT offers tremendous flexibility at an affordable price point. While it lacks the specialized features of dedicated ad copywriting tools, its versatility and continuous improvement make it a valuable addition to any marketer’s toolkit.

Jenni AI

Jenni AI brings a unique approach to AI copywriting with its focus on professional environments and academic-quality writing that translates well to sophisticated ad copy.

Key Features:

• Professional-grade writing capabilities
• In-text citation and research integration
• Paraphrasing and rewriting tools
• Document generation from existing files

Pricing:

Jenni AI is available at $20 per month, with annual subscriptions available at $12 per month for cost savings.

Pros:

• Creates sophisticated, professional-tone ad copy
• Strong research integration for fact-based advertising
• Clean, distraction-free interface
• Excellent for B2B and professional service advertising

Cons:

• Specializes in longer-form content rather than short ads
• Limited to 200+ words per day on basic plans
• Less focused on conversion copywriting than some alternatives

Best For:

I rely on Jenni AI when creating ad copy for professional environments and B2B marketing. The platform excels at generating sophisticated, research-backed copy that establishes authority and credibility-essential for high-value B2B offerings.

For marketers targeting professional audiences or promoting complex services, Jenni AI’s focus on academic-quality writing translates into ad copy that resonates with educated decision-makers. Its ability to integrate research and citations also makes it valuable for creating fact-based advertising that builds trust.

Comparison Of AI Ad Copywriting Tools

Let’s break down how these tools stack up against each other across the most important factors for marketers:

After exploring the best AI-powered ad copywriting tools for marketers, it’s clear that the right choice depends on your specific needs, budget, and marketing focus. Whether you prioritize conversion optimization, SEO integration, or creative variety, there’s an AI tool that can transform your ad copywriting process and deliver compelling results that drive action.