10 Best Email Marketing Tools For High Deliverability That Work

Did you know that even top marketers lose up to 20% of emails to spam? The secret weapon: the best email marketing tools for high deliverability.

Let me walk you through the platforms that consistently deliver emails where they belong – straight to your subscribers’ inboxes.

ActiveCampaign

ActiveCampaign has earned its reputation as one of the most reliable platforms for email deliverability, and the numbers back it up. In recent testing, ActiveCampaign achieved 100% deliverability to Yahoo and maintained excellent performance across all major email providers.

Key Features

• Advanced automation workflows with complex if/then logic
• Built-in CRM functionality for lead management
• AI-powered content generation for faster email creation
• Comprehensive behavioral tracking and segmentation
• Landing page builder with conversion optimization
• Deep integrations with 850+ apps and services

Pricing

ActiveCampaign starts at $19/month for the Starter plan, with the Plus plan beginning at $59/month. While it’s not the cheapest option, the deliverability performance justifies the investment.

Pros

• Exceptional deliverability rates across all major email providers
• Industry-leading automation capabilities
• Excellent customer support and migration assistance
• Clean, responsive email templates
• Powerful segmentation and personalization options

Cons

• Can be overwhelming for beginners due to feature complexity
• Higher price point compared to basic email marketing tools
• Learning curve required to maximize platform potential

Best For

ActiveCampaign works best for growing businesses and ecommerce stores that need advanced automation and CRM integration. It’s particularly valuable for B2B companies optimizing their lead generation process.

MailerLite

Don’t let the name fool you – MailerLite packs serious deliverability power into its user-friendly interface. This Lithuanian-based platform has consistently ranked #1 in multiple deliverability tests while maintaining an incredibly intuitive design.

Key Features

• Drag-and-drop email editor with flexible templates
• Marketing automation with trigger-based workflows
• Landing page and signup form builders
• Advanced segmentation capabilities
• A/B testing for subject lines and content
• Detailed analytics and reporting

Pricing

MailerLite offers a generous free plan for up to 1,000 contacts and 12,000 emails monthly. Paid plans start at $10/month for the Growing Business plan.

Pros

• Outstanding deliverability performance – often takes the #1 spot in tests
• Extremely user-friendly interface
• Generous free plan with robust features
• Fast email editor and well-designed templates
• GDPR compliant with EU data hosting

Cons

• Email templates not included in the free version
• Limited advanced automation compared to enterprise platforms
• Custom HTML templates require highest tier plan

Best For

MailerLite is perfect for small businesses, bloggers, and freelancers who want excellent deliverability without complexity. It’s also ideal for EU-based companies needing GDPR compliance.

GetResponse

GetResponse stands out with its comprehensive feature set and solid deliverability performance. Recent tests show 100% deliverability to Yahoo and AOL, making it a reliable choice for businesses targeting diverse audiences.

Key Features

• AI email generator powered by ChatGPT technology
• Webinar hosting capabilities built into the platform
• Sales funnel creation tools
• Advanced marketing automation
• Landing page and website builder
• Course creation feature for content monetization

Pricing

GetResponse offers a free plan for 500 contacts and 2,500 emails monthly. Paid plans start at $19/month for the Starter plan.

Pros

• Excellent deliverability rates across major providers
• Unique webinar functionality
• AI-powered content creation tools
• Comprehensive marketing hub with multiple tools
• Good selection of responsive templates

Cons

• Higher pricing for advanced automation features ($59/month)
• Interface can feel cluttered with so many features
• Learning curve for utilizing all available tools

Best For

GetResponse works well for sales-driven businesses and content creators who want an all-in-one marketing solution. It’s particularly valuable for companies offering online courses or webinars.

Now let’s look at some specialized deliverability tools that focus specifically on getting your emails to inboxes.

TrulyInbox

TrulyInbox is a dedicated email deliverability tool that focuses on one thing: making sure your emails reach inboxes. At $22/month, it’s designed to work alongside your existing email marketing platform.

Key Features

• Automated email warm-up to build sender reputation
• Real-time deliverability monitoring
• Spam filter testing and optimization
• Auto-pause feature when authentication issues are detected
• Compatible with all major email service providers
• Gradual volume scaling to prevent reputation damage

Pricing

TrulyInbox costs $22/month and works as an add-on to your existing email marketing platform.

Pros

• Laser focus on deliverability improvement
• Works with any email service provider
• Automatic protection against reputation damage
• Mimics real user engagement patterns
• Affordable pricing for the value provided

Cons

• Requires separate subscription alongside your email platform
• Limited to deliverability optimization only
• No email creation or campaign management features

Best For

TrulyInbox is ideal for businesses already using an email marketing platform but struggling with deliverability issues. It’s perfect for high-volume senders who need guaranteed inbox placement.

Constant Contact

Constant Contact has built a solid reputation for reliable email delivery, achieving 100% deliverability to Yahoo and AOL in recent testing. It’s particularly popular among small businesses and nonprofits.

Key Features

• Drag-and-drop email editor with customizable templates
• Event marketing and ticket sales functionality
• Social media scheduling and posting tools
• Automated email sequences and workflows
• List management and segmentation
• Real-time reporting and analytics

Pricing

Constant Contact doesn’t offer a free plan, but pricing starts at competitive rates with a 60-day free trial available.

Pros

• Consistently high deliverability rates
• Excellent customer support and resources
• Event marketing tools not found in most platforms
• Beginner-friendly interface
• Strong reputation with ISPs

Cons

• No free plan available
• Limited advanced automation features
• Some users report occasional platform glitches
• Customer service can be slow for complex issues

Best For

Constant Contact works well for small businesses, nonprofits, and organizations that need reliable email delivery with event marketing capabilities.

Drip

Drip has emerged as a powerhouse for ecommerce email marketing, with impressive deliverability rates including 100% to Yahoo in recent tests. It’s specifically designed for online retailers who need advanced segmentation and personalization.

Key Features

• Ecommerce-focused automation workflows
• Advanced behavioral tracking and segmentation
• Revenue attribution and ROI tracking
• Multi-channel marketing campaigns
• Visual workflow builder
• Deep ecommerce platform integrations

Pricing

Drip starts at $39/month for up to 2,500 contacts, with pricing scaling based on list size.

Pros

• Excellent deliverability performance
• Ecommerce-specific features and integrations
• Advanced segmentation capabilities
• Revenue tracking and attribution
• Powerful automation workflows

Cons

• Higher starting price point
• Primarily focused on ecommerce (less suitable for other industries)
• Can be complex for simple email marketing needs
• Limited template selection

Best For

Drip is perfect for ecommerce businesses that need advanced segmentation, behavioral tracking, and revenue attribution alongside excellent deliverability.

Mailchimp

Despite some ups and downs, Mailchimp remains a popular choice with solid deliverability performance. Recent tests show 100% deliverability to Yahoo and AOL, making it a reliable option for many businesses.

Key Features

• Intuitive drag-and-drop email builder
• Marketing automation and customer journey mapping
• Audience segmentation and targeting
• A/B testing capabilities
• Social media advertising integration
• Comprehensive analytics and reporting

Pricing

Mailchimp offers a free plan for up to 2,000 contacts and 10,000 emails monthly. Paid plans start at $10/month.

Pros

• Strong deliverability rates across major providers
• User-friendly interface suitable for beginners
• Generous free plan
• Extensive template library
• Wide range of integrations available

Cons

• Pricing can become expensive as list grows
• Limited automation features on lower-tier plans
• Some advanced features require higher-priced plans
• Customer support quality varies

Best For

Mailchimp works well for small to medium businesses looking for a user-friendly platform with solid deliverability and a generous free plan.

AWeber

AWeber has been around since 1998 and maintains excellent deliverability rates, including 100% to Yahoo and AOL in recent testing. It’s known for its reliability and strong customer support.

Key Features

• Drag-and-drop email editor with mobile optimization
• Automated email sequences and follow-ups
• List segmentation and tagging
• Landing page builder
• Integrations with popular tools and platforms
• Detailed analytics and split testing

Pricing

AWeber offers a free plan for up to 500 subscribers. Paid plans start at $19/month for up to 500 subscribers.

Pros

• Excellent deliverability performance
• Strong reputation and long track record
• Good customer support and resources
• Reliable platform with minimal downtime
• Simple interface suitable for beginners

Cons

• Interface feels dated compared to newer platforms
• Limited advanced automation features
• Fewer modern design templates
• Higher pricing for larger lists

Best For

AWeber is ideal for small businesses and entrepreneurs who prioritize reliability and deliverability over cutting-edge features.

Moosend

Moosend offers impressive deliverability rates including 100% to Yahoo, AOL, and other major providers while maintaining competitive pricing. It’s particularly attractive for businesses looking for advanced features without breaking the bank.

Key Features

• Advanced automation workflows with visual builder
• Real-time personalization and dynamic content
• Comprehensive analytics and reporting
• Landing page and form builders
• E-commerce integrations and tracking
• A/B testing for campaigns and automations

Pricing

Moosend offers a free plan for up to 1,000 subscribers. Paid plans start at $9/month with unlimited emails.

Pros

• Outstanding deliverability performance
• Competitive pricing with unlimited emails
• Advanced automation capabilities
• User-friendly interface
• No caps on email sending even on lower plans

Cons

• Smaller template library compared to competitors
• Limited advanced reporting features
• Fewer integrations than larger platforms
• Smaller user community for support

Best For

Moosend is perfect for growing businesses that need advanced automation and excellent deliverability at competitive prices.

Omnisend

Omnisend specializes in omnichannel marketing for ecommerce, delivering 100% to Yahoo and AOL while providing SMS, push notifications, and email in one platform.

Key Features

• Omnichannel automation (email, SMS, push notifications)
• Ecommerce-specific templates and workflows
• Advanced segmentation and personalization
• Revenue tracking and attribution
• Product recommendation engine
• Pre-built automation workflows for ecommerce

Pricing

Omnisend offers a free plan for up to 250 contacts and 500 emails monthly. Paid plans start at $16/month.

Pros

• Excellent deliverability rates
• Omnichannel marketing capabilities
• Ecommerce-focused features and integrations
• Pre-built automation workflows
• Revenue attribution tracking

Cons

• Primarily designed for ecommerce businesses
• Limited features for non-retail industries
• Higher pricing for SMS and push notifications
• Learning curve for utilizing all channels effectively

Best For

Omnisend is ideal for ecommerce businesses that want to combine email marketing with SMS and push notifications while maintaining excellent deliverability.

Comparison Table

After testing and analyzing these platforms, it’s clear that choosing the right email marketing tool can dramatically impact your inbox placement rates. The best email marketing tools for high deliverability consistently prove their worth through transparent metrics and reliable performance, ensuring your carefully crafted messages reach your audience every single time.