Transform One Video into Multiple LinkedIn Assets: A Complete Repurposing Strategy

Creating high-quality videos requires significant investment of time and resources. But what if you could multiply the return on that investment? That’s where video content repurposing for LinkedIn comes in.

By strategically transforming your existing video assets into various formats tailored for LinkedIn’s professional audience, you can extend your reach, reinforce your message, and establish yourself as an authority in your field-all while saving valuable time and resources.

Key Takeaways

To repurpose videos for LinkedIn marketing:

• Extract key points from videos to create text-based posts, as LinkedIn’s algorithm favors text content
• Transform video segments into carousel posts or slide presentations for better engagement
• Convert videos with good audio into podcast episodes to reach audiences who prefer audio content
• Create short clips optimized for LinkedIn’s video format (square 1:1 is recommended)
• Maintain brand consistency while adapting content to LinkedIn’s professional context

What Works on LinkedIn?

Before diving into repurposing strategies, it’s crucial to understand what makes LinkedIn unique as a content platform. Unlike other social networks, LinkedIn is primarily a professional space where users seek industry insights, career development, and business connections.

The platform rewards content that generates meaningful engagement through comments and thoughtful discussions. Content that positions you as a thought leader or subject matter expert tends to perform exceptionally well. LinkedIn users are looking for valuable insights they can apply to their professional lives.

When repurposing video for LinkedIn, keep these platform-specific factors in mind:

• Optimal video formats: Square (1:1) videos perform best on mobile, where most LinkedIn browsing happens
• Video length: Shorter videos (under 3 minutes) typically generate higher engagement
• Professional context: Content should maintain a professional tone while still being conversational and authentic
• Algorithm preferences: LinkedIn currently favors native content over external links

Strategic Approaches to Video Repurposing for LinkedIn

Let’s explore the most effective ways to repurpose your video content specifically for LinkedIn’s professional audience.

Text-Based Posts from Video Content

One of the simplest yet most effective repurposing strategies is transforming your video content into text-based LinkedIn posts. Since LinkedIn’s algorithm currently favors text content, this approach can significantly boost your visibility.

How to implement this strategy:

1. Extract the main ideas, insights, or key points from your video
2. Craft a compelling narrative around these points in a text post
3. Include a brief mention that this content is explored in more depth in your video
4. Add a small thumbnail or GIF from the video to make the post more eye-catching
5. End with a thought-provoking question to encourage comments and discussion

This approach works particularly well for thought leadership videos, interviews, and educational content where you can extract valuable insights that stand on their own.

Carousel Posts and Slide Presentations

LinkedIn’s carousel post format offers an excellent opportunity to repurpose video content in a more visual, digestible format.

Implementation steps:

1. Identify the main sections or points from your video
2. Create a slide for each major point, using screenshots or graphics from the video
3. Add concise text that captures the essence of each point
4. Maintain consistent branding across all slides
5. Include a final slide that directs viewers to the full video

This format works exceptionally well for educational videos, how-to guides, and step-by-step processes. The carousel format allows users to consume your content at their own pace while still capturing the value of your video.

Short-Form Video Clips

Breaking down longer videos into shorter, focused clips is a powerful way to extend the reach of your content on LinkedIn.

Best practices:

1. Identify the most compelling 30-60 second segments from your longer video
2. Ensure each clip can stand alone as valuable content
3. Add captions, as most LinkedIn videos are watched without sound
4. Optimize for mobile viewing with square (1:1) format
5. Include a strong call-to-action directing viewers to the full video

This approach is particularly effective for repurposing webinars, interviews, and longer tutorial videos. Each clip can focus on a specific insight, tip, or moment that provides immediate value to viewers.

Transforming Video Content Into Different Formats

Beyond creating variations of video content, you can repurpose your videos into entirely different formats that perform well on LinkedIn.

From Video to Podcast

If your video has strong audio content-such as interviews, panel discussions, or presentations-consider repurposing it into podcast episodes.

How to implement:

1. Extract the audio from your video
2. Edit for clarity and to remove visual references
3. Add a professional introduction and conclusion
4. Create a LinkedIn post announcing the podcast episode
5. Include key insights or quotes from the episode in your post

This strategy allows you to reach LinkedIn users who prefer consuming content in audio format while doing other activities. It’s particularly effective for longer-form content that delivers value through conversation and discussion.

Infographics and Visual Assets

Videos often contain data, statistics, and visual elements that can be repurposed into standalone infographics or visual assets.

Implementation approach:

1. Identify data points, statistics, or visual concepts from your video
2. Design a clean, professional infographic highlighting these elements
3. Ensure the infographic provides value even without the context of the full video
4. Share on LinkedIn with a brief explanation of the key insights
5. Reference the full video for those who want more detailed information

This strategy works well for data-heavy videos, research presentations, and educational content. Infographics are highly shareable and can drive engagement with users who might not have time to watch a full video.

Blog Posts and Articles

LinkedIn’s article feature provides an excellent opportunity to repurpose video content into long-form written content.

Steps to follow:

1. Transcribe your video content
2. Reorganize and edit the transcription into a coherent article structure
3. Add headings, bullet points, and formatting for readability
4. Include screenshots or GIFs from the video to illustrate key points
5. Embed the original video at the beginning or end of the article

This approach allows you to reach LinkedIn users who prefer reading over watching videos. It also provides SEO benefits and gives you an opportunity to expand on points that might have been covered briefly in the video.

Building a Systematic Repurposing Workflow

To efficiently repurpose video content for LinkedIn, establishing a systematic workflow is essential. This ensures consistency and maximizes the value of each piece of content.

Content Audit and Selection

Not all videos are equally suitable for repurposing. Start by auditing your existing video content to identify the best candidates.

Selection criteria:

• Evergreen content: Topics that remain relevant over time
• High-performing videos: Content that has already proven popular with your audience
• Comprehensive topics: Videos that cover multiple points that can be broken down
• Brand-aligned content: Videos that strongly represent your brand values and voice

Focus your repurposing efforts on videos that meet several of these criteria to ensure the best return on your investment.

Creating Templates and Systems

Developing templates for different types of repurposed content can significantly streamline your workflow.

Template ideas:

• Carousel post layouts with consistent branding
• Text post structures for different types of video content
• Standard intro and outro formats for short clips
• Consistent graphic styles for visual assets

Having these templates in place allows you to quickly transform video content into LinkedIn-optimized formats without starting from scratch each time.

Scheduling and Distribution Strategy

A strategic approach to publishing your repurposed content can maximize its impact.

Strategic considerations:

1. Spacing content: Distribute repurposed pieces over time rather than publishing everything at once
2. Content sequencing: Consider the logical order of information when releasing a series of repurposed content
3. Time of day: Post when your LinkedIn audience is most active
4. Content variety: Alternate between different formats to keep your feed diverse and engaging
5. Cross-promotion: Reference previous and upcoming content to create a cohesive narrative

By thoughtfully scheduling your repurposed content, you can maintain a consistent presence on LinkedIn without overwhelming your audience.

Maintaining Brand Consistency Across Repurposed Content

When repurposing video content for LinkedIn, maintaining brand consistency is crucial for building recognition and trust.

Visual Identity Elements

Ensure all repurposed content includes consistent visual branding elements:

• Logo placement
• Color schemes
• Typography
• Graphic styles
• Video intro/outro sequences

These visual cues help your audience immediately recognize your content regardless of format.

Voice and Messaging Consistency

While adapting content for different formats, maintain a consistent brand voice and core messaging:

• Use consistent terminology and language
• Maintain your brand’s tone (professional, conversational, authoritative, etc.)
• Ensure key messages remain intact across all repurposed content
• Adapt to LinkedIn’s professional context while staying true to your brand

This consistency helps reinforce your brand identity and builds trust with your LinkedIn audience.

Advanced Repurposing Strategies for LinkedIn

Once you’ve mastered the basics, consider these advanced strategies to take your video repurposing to the next level.

Themed Content Series

Transform comprehensive videos into themed series of LinkedIn posts:

1. Identify a video that covers multiple related topics
2. Break it down into a series of connected posts (text, carousel, or short video)
3. Release these as a cohesive series over time
4. Create a unique hashtag for the series to make it easily discoverable
5. Reference previous and upcoming installments to encourage followers to engage with the entire series

This approach builds anticipation and keeps your audience coming back for more content.

Interactive Elements

Incorporate interactive elements into your repurposed content:

• Polls based on topics discussed in your video
• Questions that encourage audience participation
• Challenges related to the video content
• Requests for audience insights on the topic

These interactive elements boost engagement and provide valuable feedback on what aspects of your content resonate most with your audience.

Collaborative Repurposing

If your video features guests or collaborators, involve them in the repurposing process:

1. Create content that highlights their contributions
2. Tag them in repurposed posts
3. Encourage them to share the repurposed content with their networks
4. Create platform-specific content that features different aspects of their expertise

Video content repurposing for LinkedIn represents a strategic approach to maximizing your content investment while building a strong presence on the platform. By thoughtfully transforming your videos into formats that align with LinkedIn’s unique ecosystem, you can reach more professionals, establish your expertise, and drive meaningful engagement-all while saving valuable time and resources. The key is to maintain brand consistency while adapting to the platform’s specific requirements and audience expectations. With the strategies outlined in this guide, you’re well-equipped to transform your existing video assets into a powerful LinkedIn content strategy that delivers lasting results.